Marketing & Communications

KARA Essentials: Marketing and Communication Requirement

 

We have a marketing & communications opportunity that recently opened here at KARA. You could check www.karaessentials.in to know more about us.

 

 

Our Core Philosophy & Focus

 

We are a leading Indian brand focused on daily lifestyle products that allow one to function better. It could be a modular wallet that suits your needs best or a reversible belt that matches your formal suit & shoes. Our material of choice is leather and we tap into the best tanneries available in India to build our quality. To build such products, we have taken a core functional design approach to solve pain points of users that current mass market brands built on manufacturing / distribution muscle completely miss out on.

 

 

Likely Communications Role Requirements

  • Primary ownership to keep the brand visible across all digital channels
  • Writing content for all digital assets: website & social channels
  • Coordinate with vendors (agencies, photographers) for content generation
  • Familiarity with new age tools to build brand awareness online
  • Knowledge of good SEO practices that enables our content to be searched
  • Bring our product range to life through sharp product descriptions & visuals
  • Research & Generate ideas for articles that can be published online

 

 

Our Background

 

Kara Essentials is focused on maximising the daily utilities in your lifestyle. Launched in 2012, our design & sampling unit is located in our NCR office and our factories are spread out in specialist leather manufacturing hubs: Kolkata, Kanpur, Delhi and Chennai. Kara is currently available through 600+ stores in 100+cities pan-India and has partnerships with leading organized retail chains (such as Reliance Footprint, Metro Shoes, Central, FBB, Payless etc), online sales channels (such as Myntra & Jabong) and local distributor partners all over India & in a few markets abroad. We are building a digital first brand, where our core channel of communication / distribution is online.

 

 

Aditya Khanna,

Co-founder, KARA Essentials

Maximising your Daily Utilities!

Aditya@karabags.com / 9910108483

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